Partnerships chosen with intent
One scoring core matches creators and brands both ways, learns from what Lydia has actually closed, and shows the reasoning behind every recommendation.
Creator matches
Answer the onboarding questions once. Get the four brands worth your time, with the reasoning shown.
Runs on Lydia's real data: 25 creators with media kits and Lydia's exact 82-brand original list. The other 572 qualified brand profiles stay archived and never enter the ranking.
Open creator matchesFor brands · concept previewBrand shortlists
A brief comes in; the same engine returns a shortlist of creators, explained, with capacity and exposure caps.
The other door of the same system. Shown on illustrative data until Lydia's brand briefs are connected; the scoring is the same code that powers creator matches.
Preview brand shortlistsMatch both ways
Fit for the brand, desire from the creator, and Lydia's own history, fused so a pairing that is great for one side and poor for the other cannot rank high.
Learn from what closed
19 brands on the list already carry Lydia deal history: real budgets, rebookings, outcomes. That record is the one thing no similarity tool can buy.
Show the work
Every match carries its reasons; estimated data is labelled as estimated; and the under-the-hood view ranks every brand considered, so 'why not X' always has an answer.
Brand facts for the original list are estimated from one-liners until Lydia confirms them. Research for 572 other qualified brands is retained outside the active API pool for a later decision. Creator audience data comes from each creator's media kit, built at onboarding from their own analytics.